Project Profile of Amusement Park and Water Park Project in Bangladesh

1. Executive Summary

The most important element of this proposal is that an amusement-and-water-park, built in Bangladesh at modern standards, can deliver not only entertainment but significant economic returns. This project envisages investment of approximately ₨ 600 crore (BDT) in a 50-acre site near a major urban area. It will include thrill rides, water slides, wave pool, food & beverage outlets, retail spaces, parking, and hospitality support. It leverages growing domestic middle-class incomes, rising tourism demand, and under-serviced entertainment infrastructure in Bangladesh. According to industry data, over ₨ 12,000 crore has been invested in Bangladesh amusement parks over the past two decades, with annual turnover around ₨ 5,000 crore. The Daily Star+1
Therefore, the project offers a clear opportunity to fill a gap and generate sustainable revenues.

2. Market & Industry Overview

The amusement-park sector in Bangladesh has grown significantly. The trade body Bangladesh Association of Amusement Parks and Attractions (BAAPA) reports that about 100 member parks have invested around ₨ 12,000 crore and generate around ₨ 5,000 crore in annual turnover. The Daily Star
Additionally, the proposed Value-Added Tax (VAT) on amusement-park services may increase from 7.5% to 15% in FY 2024-25. The Daily Star+1
While that means cost pressures, it also underscores that the sector is now being formally recognised as an industrial service. Rising per-capita incomes, urbanisation and growing leisure demand mean that a well-designed park can capture strong traffic. Also, few high-standard water-parks and mixed entertainment parks exist, giving first-mover advantages in many regions.

3. Project Scope & Components

This project covers a comprehensive entertainment destination combining dry-rides amusement park and water-park elements. Key components include:

Land acquisition and site preparation (50 acres near major city).
Thrill rides zone (roller-coaster, Ferris wheel, bumper cars, etc).
Water park zone (wave pool, lazy river, water slides, kids splash area).
Food & beverage courts, retail shops, events arena.
Hospitality support: hotel/resort, cottages.
Parking, access roads, landscaping, utilities, safety & security systems.
Ancillary services: locker rentals, souvenir photo booths, arcades.

4. Investment Estimate (BDT)

Below is a table of estimated capital costs in Bangladeshi Taka (BDT), designed for a 50-acre site with mid-to-high range amenities.

Item	Estimated Cost (BDT Crore)	Remarks
Land & site acquisition & prep	₨ 100 crore	Assuming cost of ₨ 2 crore per acre (varies by location)
Infrastructure (roads, utilities, parking)	₨ 80 crore	Major preparatory works
Dry amusement rides & installations	₨ 120 crore	Roller-coasters, rides, dynamic attractions
Water-park installations (slides, pools)	₨ 90 crore	Includes pools, safety systems, filtration
Food & retail buildings, hospitality	₨ 70 crore	Restaurants, shops, service buildings
Hotel/Resort & cottages	₨ 60 crore	Support lodging for visitors
Safety systems, IT, branding & landscaping	₨ 40 crore	Security, ticketing, landscaping
Pre-opening working capital & contingency	₨ 40 crore	~10% buffer for costs escalation
Total Estimated Investment	₨ 600 crore	–

Note: “crore” = ten million (₨ 1 crore = ₨ 10,000,000).

5. Revenue Projections & Financial Model

To give a sense of scale:

Assume 500,000 visitors in Year 1, growing to 750,000 by Year 3.
Average spend per visitor (ticket + F&B + retail) is ~₨ 2,000.
Additional revenue from hospitality (hotel, events) ~₨ 15 crore in Year 1, growing.
Based on these assumptions:

Year	Visitors	Avg Spend (₨)	Revenue (₨ crore)
Year 1	500,000	2,000	₨ 100 crore
Year 2	600,000	2,100	~₨ 126 crore
Year 3	750,000	2,200	~₨ 165 crore

Additionally hotel/resort income might contribute another ~₨ 15-30 crore by Year 3. Operating costs (staff, utilities, maintenance) might run ~₨ 40-60 crore annually by Year 3. This implies potential EBITDA (earnings before interest, taxes, depreciation, amortisation) in Year 3 of perhaps ~₨ 80-100 crore. Pay-back of initial investment of ₨ 600 crore may occur around 7-10 years depending on debt/equity mix, ramp-up, and cost control.
In fact, a comparable resort & theme-park project in Bangladesh shows estimated pay-back of ~10 years. cdn2.f-cdn.com

6. Location & Site Selection

Location matters most. You want:

Good road access to a major urban centre (Dhaka, Chittagong, etc).
Visibility and accessibility for families, tourists, school groups.
Adequate land size (50 acres+ allows for rides, parking, expansion).
Utilities (power, water, sewage) and safe terrain (avoid flood zone).
For example, one project in Benapol, Jashore district estimated investment of ~₨ 825 crore for 650–1000 acres. quinsbd.com
Choosing 50 acres for this project keeps investment moderate and manageable, while leaving room for expansion.

7. Infrastructure & Technical Considerations

You must plan for rides and water-park equipment, safety standards, utilities, drainage, fire and medical facilities.

For water slides and pools: water treatment, filtration, lifeguards, safety signage.
For rides: structural foundations, maintenance access, ride certifications.
For infrastructure: roads, parking for buses & cars, landscaping, lighting, waste-management.
For utilities: electricity (perhaps backup solar), water supply, sewer, HVAC in hospitality.
For access: parking for 1,000+ vehicles, bus drop-off, pedestrian flows.
Also you must build operations base, ride maintenance workshop, staff amenities, first-aid station.

8. Marketing, Visitors & Experience

Creating a memorable visitor experience matters most. You must design zones, themes, marketing campaigns, events. Families, school trips, corporate events are key segments. Partnering with hotels, travel agents, tour operators will help capture day-trip and holiday traffic. Offer loyalty programmes, seasonal passes, special events (festivals, holiday specials) to drive repeat visits.
Given rising social-media use, you’ll need strong digital marketing plus fund for signage, branding, influencer outreach. Safety and cleanliness matter big time — this will help build reputation and word-of-mouth.

9. Risks & Mitigation

Most important risks include:

Construction cost overruns (material inflation, delays) → mitigate by contingency buffer and fixed-price contracts.
Visitor numbers lower than expected → mitigate by market research, flexible pricing, strong marketing, phased ramp-up.
Safety incidents or reputational issues → mitigate by hiring certified ride operators, regular maintenance, insurance.
Regulatory changes (like VAT increase) → incorporate tax planning, monitor policy environment. For example, VAT on amusement parks may go up to 15%. The Daily Star
Land or environmental issues (flooding, access) → choose site carefully, get environmental/engineering due diligence.

10. Implementation Schedule

Here is a typical timeline:

Phase	Duration	Activities
Feasibility & Design	3 months	Market study, site selection, master-planning
Land acquisition & Permits	2-3 months	Secure land, zoning, MoU, regulatory approvals
Construction – Infrastructure	6 months	Roads, utilities, parking, basic civil works
Construction – Rides & Water Park	6 months	Install rides, pools, water slides, hotel/resort
Pre-opening & Staff Recruitment	2 months	Hire staff, train ride operators, test systems
Grand Opening	Month 18 (approx)	Marketing launch, ribbon cutting

Overall from start to opening: about 18 months is realistic for a 50-acre project.

11. Sustainability & Expansion

Beyond opening, the park should plan for:

Seasonal events (school holidays, Eid, national holidays).
Complementary services (hotel packages, corporate retreats, team-building).
Expansion of ride inventory after 2-3 years to keep novelty.
Eco-friendly practices: solar power, water recycling in pools, landscaping with native plants.
Ancillary revenue such as merchandising, photo-ops, branded experiences, premium passes.

12. Benefits & Socio-Economic Impact

This project will generate employment (direct jobs in operations, indirect in F&B, retail, hospitality). It will increase local spending, tourism attraction, family leisure alternatives. And by raising standards of entertainment infrastructure, it supports Bangladesh’s broader shift from purely industrial economy to service/experience economy.
Given that Bangladesh’s amusement/park sector employs ~600,000 people (according to BAAPA) and has invested ~₨ 12,000 crore over 20 years, the scale of this sector is meaningful. The Daily Star+1
Therefore this project not only promises profitability but social significance.

13. Financial Summary & Return Metrics

Let’s summarise:

Initial investment: ~₨ 600 crore.
Year 3 revenues: ~₨ 165-180 crore (plus hospitality).
Year 3 operating cost: ~₨ 60-70 crore.
Year 3 EBITDA: ~₨ 100-120 crore.
Pay-back: ~7-10 years.
Internal Rate of Return (IRR) might land in the mid-teens (subject to assumptions).
These metrics make the venture a bankable project in Bangladesh’s current context.

14. Why Now?

Because now:

Middle-class incomes are rising.
Urban dwellers seek leisure activities beyond movies and malls.
Few large-scale water-parks exist in Bangladesh.
Institutional recognition (amusement parks now in industrial policy) is forming.
Build-costs are rising; entering earlier helps lock costs and capture market.
Hence, launching now gives first-mover advantages.

15. Key Success Factors

Strong site with road access, visibility, ample parking.
Quality rides and Safety standards (crucial for reputation).
Integrated F&B and retail to boost per-visitor spend.
Marketing across Bangladesh & possibly targeting regional tourists (India, Nepal).
Phased expansion and novelty to keep visitor interest.
Cost control, and careful operating margin management.

Call to Action

If you’re ready to take the next step, we can help you craft a bankable project profile for your amusement‐and‐water‐park venture in Bangladesh or abroad.
Contact us today:
Mobile: 01716752370
Website: www.projectprofilebd.com
Let’s transform your vision into a fully-fledged investment proposal that draws bankers and investors.

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