The Market is Always the Boss
You might have the best machine in Asia. You might have secured the cheapest land in Bangladesh. However, none of that matters if no one buys your product. The market is always the boss. It holds the final veto power. Therefore, market feasibility is the first and most critical test of any business idea.
A Project Profile is a failure prediction tool. It predicts all the ways your project might die. The number one killer is lack of demand. You must prove, with solid data, that customers are waiting for your product. You need a reliable map of the territory before you start marching.
This map is the Market Survey and Demand Forecasting section. It turns hope into numbers. It turns a hunch into a verifiable financial projection.
Why the Survey Comes First
A market survey is not just talking to people. It is a systematic, organized investigation. It minimizes risk. Because investing millions of Taka based on a gut feeling is reckless.
We use surveys to gather primary data. This means speaking directly to potential customers or distributors. We ask them what they buy now. We ask them what they would pay for your product. We find out where they shop.
We also gather secondary data. This means using official reports, industry studies, and government statistics. This data confirms the size of the total market. A market survey gives you clear answers. It tells you the competition's weaknesses. It tells you your strengths.
What the Survey Must Reveal
The bank does not want general information. They want specifics. Your survey must provide several key insights.
First, it must define the Target Customer. Are they low-income families? Are they high-end exporters? You cannot sell to everyone. Second, it must confirm the Willingness to Pay. If your product costs 100 Taka to make, and customers will only pay 90 Taka, the project is dead on arrival.
Third, it details the Competition. Who are the big players? What is their price? We find out why customers choose them now. While you need to be competitive, you also need to be different. The survey reveals how you can win against the established businesses.
The Art of Demand Forecasting
The biggest question is: How many units will you sell in Year 1? This is demand forecasting. It is not astrology. It is mathematics.
We do not just guess. We use Quantitative Methods. We look at past sales trends of similar products. We factor in population growth in your region. We use mathematical models like Trend Projection to predict future consumption.
The forecast is critical. It determines the size of your factory. It dictates how many machines you buy. It sets the amount of Working Capital you need. An accurate forecast is the foundation of your entire financial model. Therefore, if the forecast is wrong, every single number—from NPV to loan repayment—is wrong.
The High Cost of Error
A wrong forecast is a double-edged sword. Both over-estimation and under-estimation destroy profit.
If you over-estimate demand, you build a huge factory. You buy too many machines. You borrow too much money. Your fixed costs are now too high. You have warehouses full of unsold product. This ties up capital. Consequently, the high storage costs and low sales kill your profitability. Your IRR drops to zero.
If you under-estimate demand, you cannot keep up with orders. You run out of stock. Customers turn to your competitors. You lose market share quickly. Your reputation suffers. Rather than making maximum profit, you limit your growth. You waste the opportunity.
The table below shows the deadly financial results of bad planning.
| Forecast Error | Financial Result of Over-estimation | Financial Result of Under-estimation |
| Capital Impact | Wasted investment in idle capacity. | Failure to use full market potential. |
| Inventory Cost | High storage fees; risk of product spoilage. | Rush ordering fees; higher purchase costs. |
| Reputation | Seen as a failure due to slow sales/closures. | Poor customer service; loss of loyalty to competitors. |
The PPB Reality Check
We protect you from these fatal mistakes. At Project Profile Bangladesh (PPB), we bring reality to your dream. We provide project profile and feasibility study report in Bangladesh and abroad.
We use a mix of local knowledge and scientific methods. We know where the data hides in Bangladesh. We know the difference between wishful thinking and a sales projection based on hard evidence.
We triangulate the data. We compare your forecast against population growth. We check it against income levels. We make sure your sales trajectory is defensible in front of a loan committee. While you focus on building the product, we focus on proving the market.
Do Not Trust a Guess
Never base a multi-crore Taka investment on a guess. The bank will not tolerate it. Your business cannot survive it. Your job is to focus on operations. Our job is to deliver the facts.
Let us conduct the market survey. Let us run the models. Let us write the sales forecast that secures your capital and guides your growth. This is the surest step toward your success.
Secure Your Market Data:
Website:
www.projectprofilebd.com Mobile: +8801716752370
Let us turn market data into a financial future.
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